13:51 11/06/2004 Mathemagenic: Blogs: the stickiness factor - data
Mathemagenic
on personal productivity in knowledge-intensive environments, weblog research, knowledge management, PhD, serendipity and lack of work-life balance...
        

Blogs: the stickiness factor - data

This page presents the data collected for the study of weblogs adoption (see history and progress page for more detail). The results were presented at the BlogTalk conference (paper and presentation). If you are linking to it  please use http://blog.mathemagenic.com/blogtalk/story.html (it's also much shorter).

This page presents the answers for two questionnaires (for people with and without a weblog) aggregated for each of the following categories:

  • Blogger
  • Trying-out
  • Decided to start
  • Considering blogging
  • Interested in blogging

See also: explanations about categories and posting rules, list of participants agreed to reveal their names.


  • Question 2. Please select statement that describes you best
  • Question 3. Do you use / If you start a weblog, what would you use [weblogging tools]
  • Question 4. Do you write a weblog in your native language? / Would you write a weblog in your native language?
  • Question 5. Please, provide a one-line description of your job and professional background
  • Question 6. Which characteristics of your job support blogging?
  • Question 7. Which personal characteristics support blogging?
  • Question 8. Which situations prompt you to write to weblog? Please, give 2-3 examples / In which situations you think you will be writing to your weblog? Please, give 2-3 examples
  • Question 9. [Bloggers only] In which situations would you like to write to your weblog, but are not able to? Why?
  • Question 10.Why did you start your weblog? What motivated you? / Why are you considering blogging? What do you expect to gain from it?
  • Question 11. What other added values of blogging did you discover after starting (if any)? / Do you expect any difficulties with blogging?
  • Question 12. What percentage of your time do you have Internet access?
  • Question 13. Have you encountered any problems with weblogging tools? If, so what are they?/ Do you expect any problems with weblogging tools? If, so what are they?
  • Question 14. What do you like about the weblogging tools?
  • Question 15. What are in your opinion important knowledge and skills for blogging?
  • Question 15A. Please, add any missing knowledge and skills important for blogging
  • Question 16. How would you rate your knowledge and skills
  • Question 17. What would other people need to start weblogging?/ What do you think you need to be able to start weblogging?

Question 2. Please select statement that describes you best

 

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Question 3. Do you use / If you start a weblog, what would you use [weblogging tools]

 

Question 4. Do you write a weblog in your native language? / Would you write a weblog in your native language?



Question 5. Please, provide a one-line description of your job and professional background

  • Blogger
  • Trying-out
    • Technical consultant focusing on knowledge management and content management on the web with a background in web development, software development and traditional print editorial.
    • KM VP PhD in Physics
    • journalist and multimedia editor
    • managing director internet company
    • Researcher / teacher. Background : managerial background with IT speciality
    • Production manager - hi tech bicycle firm KM consultant
  • Decided to start
    • Freelance translator *in transit* FROM system & user support in ict user communities TO web service integration support activity AFTER RECOVERY from experiences as ict industry manager, international standard consultant, research company founder.
    • I am currently a private investor that does a lot of volunteer work at my son's K-8 private school (in the tech area). I have a computer science background (former programmer) and later got an MBA and moved more the business side of the technology world.
    • Job: internal KM consultant in public sector R&D department; Background: ICT (10+yrs), Knowledge Management
    • Entrepreneur and Enjoyer of Life; own(ed) a number of companies related to computers and the internet.
    • I'm a french engineering student.
    • software
  • Considering blogging
    • Student in Educational Science and Technology, currently doing my thesis on KM in R&D communities.
    • I work as a researcher in the area of knowledge management and communities and have a background in educational technology.
    • i'm a programmer for a digital library
    • serial new venture developer, currently working on a "community scale multi-utility that supports the complete utility requirements of a community (up to 5000 people) using sustainably produced biofuels for fuel cells, delivery water, sewer, electricity, telecom, hvac services in a human scale zero emissions system, (ie no end of pipe pollution, liquids, gaseous or solids). Previous enterprises, natural foods in the 70's, pc software '80's, fitness equipment early 90's, telecom late 90's now doing to large scale utilities what the pc and networking has done to the old mainframe culture.
    • technical sales and technical support engineer
    • Graphics, simulation, and educational lead software developer.
    • IT Manager for a small architectural firm in Cambridge, MA
  • Interested in blogging
    • Master of Computer Science with four years experience in Industrial Research.
    • Human resources benefit specialist for the University of Minnesota, Minneapolis and University of Minnesota graduate student studying blogs.
    • Please, go to http://www.sobresites.com/blog/bio.htm
    • 3rd level support in a publishing house (they call me if anything goes wrong and the hotline is not able to fix it with the customer on the phone)

Question 6. Which characteristics of your job support blogging?

  • Blogger
    • I read a lot and ofter have to write summaries of my reading; I spend a lot of time in front of the computer; I need to search for references quite often, so reading other weblogs helps me to filter this information.
    • Stay on the cutting edge of developments in the field of social software, online social networks
    • Qualitative research and the whole area of group facilitation requires an inquiring mind, a good 'ear' and the ability to 'sense' human nature and behaviour. Basically filtering in info through all the senses, processing it and then articulating and sharing it and taking it forward. Communication ultimately brings in the results at work (eg. how well can i bring alive the viewer of MTV for my client) - and blogging is a great tool for this.
    • Keeping track of technology changes and education trends
    • Collaboration with others and the sharing of ideas. Also, writing and documentation is a regular part of my job. ASs an academic I have to write journal articles so writing for a wider audience in my weblog is a natural extension of that.
    • Of my job? The fact that within my job I don't have the opportunity to follow up on all ideas and thougths, I have to prioritize, my blog gives a place for the rest.
    • As part of my job, I explore the uses of various technologies in education (including weblogs). Weblogging has turned out to be a good way for me to make these explorations concrete, through writing about them on my blog.
    • it's all about blogging! So I have to blog!
    • Thinking about integration of technology into the classroom.
    • Weblogs are an essential part of my didactic approach for teaching students
    • Freedom to communicate and innovate For EFL, I can introduce reading material and communicate outside our weekly meetings.
    • I don't use it professionally
    • I began blogging in 1998 to keep research notes. Email version began in 2001 to dustribute results.
    • need to keep up to date on breaking technologies
    • none - blogging is a matter of personal interest (though, interestingly, it's opening up interesting doors for me that allow my work to become a part of my blogging)
    • In order to better understand bloggers I became one myself and have made some new friends that also blog. To be a better salesman (to sell hosting plans) I need to find out what people want and/or need. In short, my job depends on blogging (I'm also starting BlogPromotion.com because in my travels I've unearthed vast quantities of blog directories and such that aid in syndication).
    • none. Except it's better if I stay up to date with current technologies trends.
    • I want to give customers an idea of the use of blogs. Want to promote blogging in Germany
    • dunno?!
    • blogging for fun!
    • my job is the internet, so weblogging is what it means: a log of surfing and web acitivities
    • publication of artworks (?)
    • once i was a web producer
    • I have to be on-line
    • I enjoy technology, reading and writing.
    • i can communicate
    • My intended job needs me to expose myself and get my own audience.
    • the possibility to surf the net
    • well, i'm keeping a project blog about my phd project and i also surf the net extensively while working for 20six. my 20six.de/martini blog is thus pretty much a filter weblog...
    • writing
    • Journalism, literary newsfeeds (Newsletters).
    • I spend a lot of time on the Internet.
    • None, actually. Even though I work in software, it's a long way from web stuff.
    • I am a collector of ideas and information and have found that a byproduct of blogging is a roadmap of my interests.
    • Article publishing
    • Web and content development
    • It helps me to collect facts and links, and my blog is my playground for testing technologies and that sort of stuff in an enjoyable way.
    • Need to aggregate thinking from lots of sources.
    • right now blogging is not integrated into job - just a lot of parallel, associative thinking
    • Knowledge-driven job; blogging has become "backup brain" for job- as well as personally-interesting links and notes. Posting job-related questions on the blog has yielded valuable feedback from readers
    • Probably none, outside a broad company direction sense.
    • Since I have no job, I have a lot of time for blogging, and time to participate in activities to blog about.
    • Writing practice and storage area for documents.
    • the general contact to IT related topics and some software understanding
    • Research and tracking of online articles.
    • I have ready Internet access, though not always time to use it for recreational purposes, even during breaks.
    • I do make notes on my reading, and it's a way for my out-of-town friends and I to keep in touch and know what's going on in each other's lives.
    • To drive creative thoughts and add value to (potential) customers and friends.
    • keeping up with current technologies, performing research
    • Everything (3 respondents)
    • None (3 respondents)
  • Trying-out
    • I spend a lot of time on research, so my blogging is partly recording opinions/information/insights/sites I find interesting and partly using the act of writing the blog to clarify my thinking on various topics.
    • KM reasearch program focusing on KM processes fro our R&D Staff
    • all
    • my job is about internet
    • Noting research thoughts that I forget if I don't note them. Also following up the progress of some students doing their final dissertation.
    • Interested in all aspects on on-line knowledge sharing
  • Decided to start
    • Need to take a *scoped collaboration* approach and to share a mental model of proposed target acivity.
    • I have a lot going on in my life right now, primarily on two fronts: (1) private investing and the nature of the startup companies I come across leads me to want to share my experience, and (2) in my volunteer work, I see great value in using blogs for schools, e.g. teachers each having a blog for their classroom (for parent and student consumption).
    • - Record contents of and reflections on readings, esp. in new subject area: innovation. - Receive thoughts, ideas, feedback from others
    • Selling potential clients on my ideas + methods.
    • I have to do research in many information technology related fields.
    • keeping meeting notes; tracking project status
  • Considering blogging
    • I have to make notes anyway I (may) need feedback on my notes I (may) need to get in contact with others in the same field
    • Expression of my thought, doubt or ideas.
    • the fact that i need to keep track of what i'm up to and developments in my field
    • Idea clarification
    • I see blogs as a sort of bastard child of CVS in a way
    • Constant reading of different techniques, approaches, and algorithms, as well as design and human factor thoughts and ideas.
    • There isn't much, but I do have to be on my computer most of the day, and I get to learn a lot of new computer stuff almost every day, so those factors would probably aid my quest for bloggosity.
  • Interested in blogging
    • knowledge sharing
    • I am on line all day, but I would blog from home.
    • I like blogging
    • I work with computers... Really, that's the only thing - working in a publishing house doesn't mean I'm a writer. Oh, and I'm very very nosy and read a lot.

Question 7. Which personal characteristics support blogging?

Question 8. [Bloggers] Which situations prompt you to write to weblog? Please, give 2-3 examples

Question 8. [Would be bloggers] In which situations you think you will be writing to your weblog? Please, give 2-3 examples

  • Decided to start
    • In a *scoped collaboration* supporting blog: whenever mission reporting requires it.
    • I read a lot of startup company business plans and presentations and have seen a lot of the same mistakes made over and over again. I would imagine providing my opinion on what makes a plan good vs. great and similarly for presentations (a blog post could focus on a particular aspect of a plan or presentation). Another example would be the overall topic of my (future) experience of being the missionary for setting up blogs for my son's school's web site and all the related technical and philosophical efforts and experiences that result from those activities.
    • - After new reading (searchable archive - if enough discipline); - after reading/hearing something interesting - after hitting on a fresh idea - to record a personal slant on things happening
    • - give opinion on something important (based on news I have seen) - once a week write about my past week and the next one - every time I have an idea worth sharing (expected about 2 or 3 times a week)
    • I don't know.
    • a work for project status
  • Considering blogging
    • At home, after a days work. After a conference/meeting, if possible
    • I read an interesting article. I attended a conference. I had a discussion with a colleague.
    • whislt at work, noting something of interest. whilst at home, after experiencing something of interest to whatever audience i had (and i'm not sure i even have one...).
    • (don't really understand what your getting at with this question?) Looking for critical informed or even uniformed feedback, writing forces me to organize my thoughts so I don't buy my own bull droppings.
    • I'm not sure
    • At home in the "computer room" and at work when thoughts hit me.
    • 1. When I think of something funny. This happens about once every 3 days. 2. When something happens. 3. When I'm moved to passionate prose by love for my future wife. 4. Many more.
  • Interested in blogging
    • None. I am not going to write a weblog.
    • I might journal my daily thoughts and activities, I would probably add opinion journalism.
    • All the time
    • When I'm bored or have found something that I think could interested other (often one leads to the other, because I tend to surf around the net when I'm bored...).

Question 9. [Bloggers only] In which situations would you like to write to your weblog, but are not able to? Why?

  • Blogger
    • - Catching ideas/observations that emerge from my work. I can't post them because of confidentiality and I don't have internal weblog yet. - Catching ideas while walking or biking - no connection.
    • The most obvious would be revealing anything i've learned .. for instance a consumer insight .. that is specific to a client's project.
    • Too much work sometimes
    • None that I can think of.
    • During congresses, and when I'm underway. Not possible since I don't have moblogging tools.
    • I need to make money. Sometimes I can't document things that I am working on because disclosure could result in me not making money. Fortunately, these situations are rare!
    • Don't know. I am able to write my blog most of the time.
    • This hasn't happened yet - other than the occasional server problem.
    • Not applicable, except maybe when I'm on an airplane.
    • see something interesting while out & about on town
    • Meetings...conferences...personal discussions. One part is technology (wireless access) the other is ethics (not everyone wants me to share content of a personal meeting)
    • Economics and libertarian thought and personal ramblings - I just don't have the time.
    • When I don't have a computer in front of me. ;)
    • I don't use "just in time" blogging: I blog once a day, or less, depending on what links I've collected.
    • During work time
    • mostly on work - so its not enough time to think and write
    • if I'm drunk
    • when i see or hear something that could be interesting for other people and my computer is far away
    • my sexuality ? i'm to shy
    • vacations
    • Some work-related situations, some situations related to my private life. Because of confidentiality, either as part of the work-situation or as part of my relation to someone.
    • When I am not at home but I have a good idea for an entry. I can't blog from my mobile because that's currently not supported by my weblogging tool.
    • ... not sure what you mean here... please clarify ...
    • -- nearly always possible
    • while i am drunk :-D
    • when i'm outside, in the train. i have the possibility to blog via my mobile, but to get the letters via the 1-9 keys in it, is very uncomfortable
    • sometimes i'd like to be able to record my voice and blog that.
    • none. i blog by mobile phone, if i want to.
    • I am usually always able to blog. Sometimes I just lack the time or leisure.
    • None - there are some "private" subjects that I don't blog about, but that's through choice.
    • I can't think of any, I'm online just about all the time and solved technical problems related to access.
    • I would be interesting expanding certain concepts beyond the present layout; but that mostly comes with gaining experience for both "blogging" and self publishing need to knows.
    • I try to keep the most personal aspects of my life out of my blog and tend to not use names of friends or identifiable details. I do this mostly because friends of mine read my blog (sometimes they mention things I never told them but put in my blog). I also recognize that whatever I put in my blog is public knowledge to the world and is very easily tracked back to me -- at this moment in time, I appear to be the most famous person with my name on Google. That's kind of unsettling.
    • When I'm at the office and suddenly have an idea, or found a link, I can't blog because it's a bad idea to blog during your working times at the office.
    • Frequently I'm out and about and have a thought that I would like to write about but by the time I return to somewhere I can do it, the thought is gone.
    • - not online / not near a PC - issues related to client or too close to professional life (I try to keep them separate from my blogging, which I consider 100% a personal initiative, done in break-time and/or after hours from work)
    • Away from a computer, no net access. Mostly happens when I'm out and about. No GPRS where I live.
    • None -- my blogging utility supports private entries
    • In the middle of working. I do quite a bit of manual labor-type oddjobs when not studying. Occasionally I spin off into philosophical self-debates while working. They usually vanish by the time I get to a web-enabled computer.
    • once in awhile when i'm out, but usually doing so throughout the day if i'm online - which is usually true - or at night is enough for me... sometimes it's annoying though when i don't have access to my files for some reason, but i always have my livejournal as a backup...
    • When it's too personal. Many people I know read my blog, so I don't let too much of myself out.
    • not sure what is meant by this. I don't write sensitive or private things because of the public nature...it would be nice to be able to so that I have a single source for all of my thoughts.
    • Be completely honest about work; unfortunately my countrymen read the blog and it could get me into trouble.
    • I would like to write more about my relationship with my fiancee (and our sex life). I don't, out of respect for him and his privacy. Also, there are some situations where I feel very sad or angry, and want to write these thoughts down with pen and paper instead of typing.
    • I don't blog about gaming/geek/technical stuff, because most of my blog readers aren't geeks. I felt I needed to start a separate blog for that.
    • It has to add value to people, but it is economically not feasible to 'throw it all in the open'.
    • I don't blog on local campus politics.
    • Can't think of any/none (4 respondents)
  • Trying-out
    • In 'dead' time - eg on the move between meetings. Also when relaxing/reading away from my desk. I'm using Radio which is desktop based so I can't easily blog from several different devices or locations (other than by email, which gives me no easy access to previous posts). I may move to a server-based blogging tool to overcome this.
    • Company confidential stuff, I like the fact that my blog in on the internet but I am very careful what I put there .A real conumdrum
    • n/a
    • - by waiting somewhere and no pc near
    • When I don't have a laptop with me.
    • Thought collections around my work (we are testing a wiki/blog password protected combo from Socialtext)
  • Interested in blogging
    • fun - I gave up to expect something from the internet when graphical browsers got mainstream software and some newsgroups got unreadable because of spam (I use the internet since 1986). I still do many things the younger can't understand (playing text only muds, play pbem, use mailing lists instead of web forums and so on)

Question 10. [Bloggers] Why did you start your weblog? What motivated you?

Question 10. [Would be bloggers] Why are you considering blogging? What do you expect to gain from it?

  • Decided to start
    • A) Unfinished business: i.e.: 20 years ago i relocated to ict industry from ict user community experiences with an agreed goal i believed in, which industry was unable to support B) Mission accomplishment
    • I have a lot going on in my life right now, primarily on two fronts: (1) private investing and the nature of the startup companies I come across leads me to want to share my experience, and (2) in my volunteer work, I see great value in using blogs for schools, e.g. teachers each having a blog for their classroom (for parent and student consumption).
    • - willing to try something new - enthousiasm from others - gain in effectiveness and reflectiveness
    • Allow my ideas to become useful, for myself and others.
    • The blogosphere looks interesting. I may gain interesting Ideas and debate.
    • better more effective communication about work/project status and future direction of the product
  • Considering blogging
    • Initially for myself, to put notes/thoughts on-line, so I can access them and add anywhere (if there is a computer+Internet available). Perhaps later to receive comments and so on my writings and perhaps get connected with people with the same interests, etc.
    • Getting feedback on my ideas.
    • much like diarying, it would be a personal memory store, but with the added bonus that whoever was reading it might get good or contribute comments. that's about it.
    • Looking for critical informed or even uniformed feedback, writing forces me to organize my thoughts so I don't buy my own bull droppings. Its a way to contribute to a community sort of an electronic campfire where all types can pull up a stump and enjoy the warmth.
    • the idea is interesting
    • First, I like the personal-journal aspect, and believe that writing out thoughts helps one develop them. Second, I believe in the "google research" approach, and that if we all put out there the crazy ideas we have, all of us as a whole will benefit from it. Q11 = I hate the "ego pumping" undercurrent of blogs. Even the best ones come across as "I'm so wonderful, not only because of my beautiful thoughts, but the fact that I'm sharing them with the world." If mine started to sound like that, I'd shut it down in an instance.
    • Honestly, very little. Maybe meet some new people, stay in touch with old friends. Learn things.
  • Interested in blogging
    • I don't. I guess I don't really qualify as a "would be blogger".
    • Outside of the classroom, I rarely get to engage in intellectual discussion, I think this might be possible with a blog.
    • I like blogging... I don't expect to gain anything

Question 11. [Bloggers] What other added values of blogging did you discover after starting (if any)?

  • Blogger
    • Finding my identity. Finding that I can say something interesting for others. Serendipity of feedback and emergent discussions. Better networking.
    • Getting to know a lot of people with similar interests.
    • hmmm .. perhaps too early to tell .. yet i enjoy the conversations that it facilitates and nurtures
    • Friends
    • Met new and interesting people online!
    • 1) That ideas can turn into new relationships and social networks.
      2) That I get praise for writing good stuff, or criticism for bad stuff, even if I myself wasn't sure about its worth: it's a sort of test, am I crazy, or is this a good thing. Especially when there are no others in your own organization working in the same field. 3)The dialogues that come from posting,
    • A focused blog can easily become part of a larger community.
    • thinking in public is valuable and something I am learning; also the ability to distinguish between different public and private scopes
    • Building of community.
    • I am running a whole lot of blogs now. They are valuable in the sense that they are a kind of "information dumpster" where I can push information in without caring where it goes. From time to time I unload that dumpster (so it isn't really a dumpster but maybe a shoebox)
    • The larger community aspect that is possible with careful attention to linking and comments.
    • The increasing network of easily reachable "intelligent" people
    • Much greater exposure and credibility in my field. Regular reading routine.
    • communication aspects with other people who regularly visit .. feel greater part of internet community
    • Connection with others, meeting of like-minded people that I didn't have around me at RRC
    • It is somewhat addictive : ) You can easily build friendships and partnerships with it. It fits my lifestyle and how I surf (I do lots of research anyways).
    • The conversation and knoledge share with people sharing my interest.
    • Blogging per se did not bring me anything. Using the tool educated me in using a CMS, what was RSS, what was an aggregator. And I came to realize what writing good markups means.
    • I am enjoying how fast information spreads.
    • meeting a lot of nice people
    • writing about what I want and think: girlfriends, politics, sex, ... and stupid questionaires about blogging
    • Share ideas with other people, ask questions, inform people that know me about private things
    • it helped me more than I thought .. and I discovered a real blog community
    • The joy of share a diary
    • I have quite a network now, because of blogging.
    • new contacts, improve my web-design and html-knowledge
    • getting feedback, remembering things i've done far better, better reflection on problems
    • to get in touch with other people (via commenting)
    • discpline.
    • it relaxes and sometimes feedback is fun.
    • More visitors.
    • The community aspect of blogging - thanks to my blog, I have got to know some interesting people both online and in the real world.
    • I talk about what's going on with my social life some, which helps friends and family keep up with what's going on with me.
    • The main thing that has surprised has been the depth of the information that is available in the individual blogs.
    • Times saving, Plugin tool for front end database service so that the page itself could serve as a little oasis of information relevant to understanding certain aspects of technology and software. More effient than simple notetaking.
    • The blogging community is great. It's almost like a tight social group among bloggers. And the way blogs link to blogs link to blogs, it's like a web within the Web. With the recent war in Iraq, I've found my blog to be a great place for me to voice my opinions and, hopefully, make people at least think about their views on the war in a new light. Of course, my pro-war views got me into some debates. But stimulating people's thinking is a great accomplishment.
    • Getting in touch with other people who read my blog or send me comments.
    • Forming loose connections with people I've never met.
    • networking, building personal credibility, getting in touch with friends I had lost contact with, learning a lot of new stuff through reading other blogs
    • 1. Much easier to keep up with friends in different timezones, or with tough schedules. 2. Cheap way of letting a bunch of people know something. 3. An amazingly easy way to interact with loads of brilliant and semi-famous people I'd never get a chance to discourse with in person. 4. I've learnt a vast amount of skills, volunteered tech support for LiveJournal, learned testing/support skills that helped get me my current job, a real online community at LiveJournal.com <br> A real community, not just a website a bunch of people use.
    • Friendship from meeting people through it, better writing, becoming more organised
    • A general sense of community and the weakness and strengths of open forum writing.
    • meeting new people with similar (and also different opinions... being open and learning to know myself better while others get to know me too
    • You get things to read you would not read or hear at our news.
    • Effective mass communication. Online record and history.
    • Making real friends through the blog.
    • Mostly the friendship aspect - I've "met" (not in real life) many other bloggers. We read each other's blogs, and leave comments. It's fun; almost like "chatting," except not in real time. I also feel it gives me a good space to practice writing techniques and allows a forum to exist where readers can respond.
    • 1) Ability to pose questions (using the ability to comment) 2) RSS streaming makes things more convenient for others
    • well there is an interactivity that i wasn't expecting. but it is slower than email interaction or im interaction
    • None (2)
  • Trying-out
    • Radio comes with an RSS aggregator - using this has opened up easy access to a wide range of great sources of info and insight from other bloggers. Without an aggregator, I just wouldn't visit all those sites on a regular basis.
    • The eas of publishing, and the wonderful job my news aggregator does for me
    • reading fantastic stuff from others webloggers
    • Following up students
    • the rather poor reciprocity, the endless circularity and rehashing / repetition, the low level of dialog

Question 11. [Would be bloggers] Do you expect any difficulties with blogging?

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This weblog is my learning diary. Sometimes I write about things related to my work, but the views expressed here are personal and do not necessarily reflect the views of my employer.

Last update: 11/22/2006; 7:00:50 PM.