13:51 11/06/2004 Mathemagenic: Blogs: the stickiness factor
on personal productivity in knowledge-intensive environments, weblog research, knowledge management, PhD, serendipity and lack of work-life balance...

Blogs: the stickiness factor

BlogTalk paper proposal

If anyone wants to start an epidemic, then – whether it is of shoes or behaviour or a piece of software – he or she has to somehow employ Connectors, Mavens, and Salesman in this very way: he or she has to find some person or some means to translate the message of the Innovators into something the rest of us can understand.

Malcolm Gladwell, The Tipping Point

Blogging enthusiasts suggest many opportunities to use blogs: for learning and knowledge sharing, as easy to use CMS, as project management or marketing tools. At the same time many of us struggle to get our colleagues and friends into blogging wondering why in some cases blogs do not "stick". Thinking about this situation from The Tipping Point perspective I would say that we have to find the way to be better translators. In other words, we have to understand what is lacking (and what we can add) to turn "would be bloggers" into bloggers.

In this paper we try to understand factors that support or inhibit adoption of blogging and then suggest how we can make blogs stickier. To answer this question we suggest to compare bloggers and "would be bloggers", those who convinced that they need a blog, but find it difficult to start. As a starting point for this analysis we focus on the four dimensions: motivation/need, time and space, technology, and skills.

First we look on the added value or "pressing need" of blogging. We can find why I blog post almost in any blog, but in our analysis we would like to compare it with why I don’t blog, so we know what values of blogging are not so convincing for others as they are for us.

Next we look at the "time and space" dimension, or, to be more specific, we try to see if and how blogging is embedded in other activities, and how it saves time. Knowing that we can suggest what can be done to "make time and space" for blogging in daily routines of "would be bloggers".

Blogging tools are the following point of analysis. Here we focus on finding out what makes them easy to use or not, so we can arrive one the requirements for the ideal, plug-and-play blogging tool.

Finally, we examine what skills make blogging possible or difficult and if there is any difference in the levels of bloggers and "would be bloggers". This allows us to determine the required prior knowledge and suggest what kind of support "would be bloggers" need.

We explore experiences of bloggers and "would be bloggers" along these dimensions with on-line questionnaire, then present and discuss the results and finally suggest several "most pressing" improvements that can make newcomers' blogging experience more enjoyable and easy, so they "join the club".


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Last update: 11/22/2006; 6:59:34 PM.