I find the word “publish” has connotations of a polished and vetted piece, which doesn’t fit in with most raw, as it happens, unbiased blog content. I think the word “posting” better describes what we are doing.

Using the word “publish” doesn’t help in enterprise adoption of these tools as people are already shy, fearful and not confident to put their content out there.

And if they have to feel content needs to be polished, then they simply won’t find time to blog. Which is a pity, as the idea is to capture intimate ideas, thoughts, work in progress (unpolished)
I posted on this
http://libraryclips.blogsome.com/2008/10/06/is-publish-a-dirty-word-in-enterprise-20/

I also like how the transparent office blog describes it
http://michaeli.typepad.com/my_weblog/2008/03/work-in-progres.html

“The real paradigm shift in Web 2.0, I believe, is the blurring the line between publication and collaboration. In the old days, people collaborated in private. They talked to their friends and colleagues, wrote letters. Later they sent emails. All the real thinking happened in those private conversations. Eventually, once the key insights had been extracted, refined, and clarified, they published: books, articles, speeches, blast memos, etc.”

“…the really exciting thing that’s happening in Web 2.0 and Enterprise 2.0 is that more and more of those private “pre-publication” interactions are happening in public (or at least semi-public). I think of this as the dawn of the “Work in Progress” culture. We no longer think that something has to be finished before we let strangers into the conversation.”

You may be interested in chasing up on this meme about why people blog.
http://libraryclips.blogsome.com/2008/10/28/what-blogging-does-for-me/