September 26th 2006 12:49 pm
Crossing boundaries: A case study of employee blogging
Just to let you know that finally some parts of the research on blogging at Microsoft are going to be published:
Efimova, L. & Grudin, J. (2007). Crossing boundaries: A case study of employee blogging. Proceedings of the Fortieth Hawaii International Conference on System Sciences (HICSS-40). Los Alamitos: IEEE Press.
Abstract. Editors, email, and instant messaging were first widely used by students who later brought knowledge of their uses and effective practices into workplaces. Weblogs may make such a transition more quickly. We present a study of emergent blogging practices in a corporate setting. We attended meetings, read email, documents, and weblogs, and interviewed 38 people—bloggers, infrastructure administrators, attorneys, public relations specialists, and executives. We found an experimental, rapidly-evolving terrain marked by growing sophistication about balancing personal, team, and corporate incentives and issues.
The paper is going to appear in a company of other interesting papers at HICSS’07, but unfortunately I can’t be there myself.
I promised not to make it public till beginning of November (will add a link then!), but if you can always email me for a copy. The feedback is appreciated very much - I’m thinking of a follow-up journal publication.
Tags: blog research, blogs in business, Microsoft, papers, PhDArchived version of this entry is available at http://blog.mathemagenic.com/2006/09/26.html#a1834; comments are here.
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