Mathemagenic

Just finished presenting still a bit raw results of my study of weblogs at Microsoft. It's recorded, but available only to Microsoft employees - link to the video and slides on Microsoft intranet. Eventually it will be published, but I guess I'll find a way to blog bits and pieces of it before that...

The most interesting things for me are:

• general patterns of weblog adoption - factors, forces and speed
• certain patterns of blogging overepresented in internal "media" + big number of people who blog on personal and not work-related stuff
• --> so similar to what's happening in the bigger blogosphere :)
• --> glocalization challenges at play inside the company or just adoption cycle?
• --> many people are not new to blogging, but do not choose to use blogs for professional purposes - all kinds of why and what if questions there...
• dynamics around product blogs
• "passionate" blogging getting integrated into workflows and power games - including blog metrics

And - just one day left and lots of things to sort out...