Updated: 10/10/2005; 4:12:58 PM.

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  Friday, September 09, 2005


  Studying weblogs at Microsoft: almost done

Just finished presenting still a bit raw results of my study of weblogs at Microsoft. It's recorded, but available only to Microsoft employees - link to the video and slides on Microsoft intranet. Eventually it will be published, but I guess I'll find a way to blog bits and pieces of it before that...

The most interesting things for me are:

  • general patterns of weblog adoption - factors, forces and speed
  • certain patterns of blogging overepresented in internal "media" + big number of people who blog on personal and not work-related stuff
  • dynamics around product blogs
  • "passionate" blogging getting integrated into workflows and power games - including blog metrics

And - just one day left and lots of things to sort out...

More on: blog research Microsoft 

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© Copyright 2002-2005 Lilia Efimova.

This weblog is my learning diary. Sometimes I write about things related to my work, but the views expressed here are personal and do not necessarily reflect the views of my employer.

 
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