≡ Menu

Audience, structure and authority in the weblog community

One more from “was going to blog it for a long time”:

Cameron Marlow (2004). Audience, structure and authority in the weblog community. Presented at the International Communication Association Conference, May, 2004, New Orleans, LA.

Abstract. The weblog medium, while fundamentally an innovation in personal publishing has alsocome to engender a new form of social interaction on the web: a massively distributedbut completely connected conversation covering every imaginable topic of interest. Abyproduct of this ongoing communication is the set of hyperlinks made between weblogsin the exchange of dialog, a form of social acknowledgement on the part of authors. Thispaper seeks to understand the social implications of linking in the community, drawingfrom the hyperlink citations collected by the Blogdex project over the past 3 years. Socialnetwork analysis is employed to describe the resulting social structure, and twomeasures of authority are explored: popularity, as measured by webloggers’ publicaffiliations and influence measured by citation of each others writing. These metrics areevaluated with respect to each other and with the authority conferred by references inthe popular press.The weblog medium, while fundamentally an innovation in personal publishing has also come to engender a new form of social interaction on the web: a massively distributed but completely connected conversation covering every imaginable topic of interest. A byproduct of this ongoing communication is the set of hyperlinks made between weblogs in the exchange of dialog, a form of social acknowledgement on the part of authors. This paper seeks to understand the social implications of linking in the community, drawing from the hyperlink citations collected by the Blogdex project over the past 3 years. Social network analysis is employed to describe the resulting social structure, and two measures of authority are explored: popularity, as measured by webloggers’ public affiliations and influence measured by citation of each others writing. These metrics are evaluated with respect to each other and with the authority conferred by references in the popular press.

See also weblog posts with an overview and comments.

This post also appears on channel weblog research

Archived version of this entry is available at http://blog.mathemagenic.com/2004/09/09.html#a1338; comments are here.

{ 0 comments… add one }

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.