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The web is about changing people’s attitudes, beliefs, and behaviors

Ross Mayfield points to Captology Notebook, a weblog of Stanford Persuasive Technology Lab. Between others things there: books about persuasion and a quote by BJ Fogg:

The web is not about sharing information with people — that’s an illusion. In reality, the web is about changing people’s attitudes, beliefs, and behaviors.

See also: Captology, persuasive technologies and web credibility

A bit of later: associated with thinking about persuasion – How I was played by Online Caroline, Jill‘s essay featured at her homepage.

Emanuel Vigeland is the little-known younger brother of the famous Norwegian sculptor Gustav Vigeland. While Gustav filled a huge park with sculptures, creating a monumental Oslo tourist attraction that still bears his name, Emanuel spent decades designing and building his own mausoleum. He designed the space to direct visitors’ movements in several ways. The door is so low that I have to bow my head to enter. Inside the light is dim, and it takes several minutes for my eyes to adjust. The acoustics are peculiar, making my slightest sound reverberate in echos. I walk quietly to avoid making a din. The architecture makes it physically impossible to enter or view his work without showing it respect (Wadell 41-42).

Archived version of this entry is available at http://blog.mathemagenic.com/2004/04/29.html#a1190; comments are here.

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