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Lee LeFever wins Perfect Corporate Weblog Pitch Competition

In case you need someone to convince executives about the value of blogging – ask Lee LeFever, the winner of Perfect Corporate Weblog Pitch Competition.

The carefully crafted pitch:

First, think about the value of the Wall Street Journal to business leaders. The value it provides is context — the Journal allows readers to see themselves in the context of the financial world each day, which enables more informed decision making.

With this in mind, think about your company as a microcosm of the financial world. Can your employees see themselves in the context of the whole company? Would more informed decisions be made if employees and leaders had access to internal news sources?

Weblogs serve this need. By making internal websites simple to update, weblogs allow individuals and teams to maintain online journals that chronicle projects inside the company. These professional journals make it easy to produce and access internal news, providing context to the company — context that can profoundly affect decision making. In this way, weblogs allow employees and leaders to make more informed decisions through increasing their awareness of internal news and events.

In case Lee is too busy to help you, ask Randal Moss (second place), Michael Angeles or Jack Vinson (third place).

Archived version of this entry is available at http://blog.mathemagenic.com/2004/04/26.html#a1187; comments are here.

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