So what should we do? Should we fret and live in fear of our past actions and words coming back to haunt us? I don’t think so. There’s a bright new opportunity just sitting here, waiting for organizations and individuals to take advantage of it: Spend your future creating your past, starting right now. Live your life out loud, well aware that everything you say can (and will) be used against you (or for you). Treat every customer as though he could turn into a testimonial. Treat every vendor as if she could give you a recommendation. And then, when the time comes, the seeds you’ve sown will pay off.
I don’t think it’s much different from what most of religions say: live your life well aware that everything you do will count. May be the current age of transparency just will make us more aware about basics that we tend to forget in everyday stress.
Of course, there is a risk that we’ll play it and reconstruct our past, creating fake history online… Could be, but as my mother says, lies always become visible. At least between you and God…
Archived version of this entry is available at http://blog.mathemagenic.com/2004/04/10.html#a1163; comments are here.