Some thoughts on Can Blogging Work for E-Commerce? Got it from a colleague, commented by e-mail and decided to post here as well…
1. Jupiter research analyst blogs are not the best example of corporate weblogs (e.g. they don’t have any conversational features, rarely include links, not very personal, so I’d say that they are just another channel on the corporate web-site). Compare with Fast Company weblog.
2. Weblogs are searchable. Search engines index them faster and rank them higher then most web-sites. Inability of searching individual weblog means only laziness of a blogger to add search and to take care about weblog structure (is it different for any web-site?)
3. Weblogs are not about informing, they are about engaging. Making use of weblogs in business requires changing mindset: markets are conversations.
Tags: blogs in businessArchived version of this entry is available at http://blog.mathemagenic.com/2004/01/27.html#a1025; comments are here.
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