Think of a company that wants to experiment with public employee (not group/project) weblogs, understanding that they would give more “human” face to its on-line presence. I wrote about possible choices and questions before, but this time I want to be more specific.
I could think of two “extreme” choices: (a) establishing a weblog space on corporate web-site and (b) personally hosted weblogs linked from corporate web-site.
| A. Corporate web-site weblogs | B. Personal weblogs |
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Example: Jupiter Research blogs |
Example: Groove Networks blogs |
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Bottom line: easier to start, more control and benefits for a company, but less motivation to write |
Bottom line: difficult to start, less benefits for a company, but more personal motivation |
Now I’m thinking about an ideal case somewhere in between:
- company provides a hosting space and centralised technical infrastructure for weblogs
- weblogs are clearly marked as a personal initiative
- employee has an opportunity to import/export content (see who owns narrated experiences?), company has an opportunity to aggregate/reuse content
Closest example: Weblogs at Harvard law (terms of use).
Bottom line: low threshold to start a weblog + high motivation to write + shared benefits
This post also appears on channel weblog research
Please note, that although posted in my personal weblog, this post was provoked by my discussion with colleagues, written during my work hours and it is a part of weblog research we do. I’m responsible for it personally, but my company is likely to expect some benefits from it :)
Tags: blog research, blogs in businessArchived version of this entry is available at http://blog.mathemagenic.com/2004/01/21.html#a922; comments are here.
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