I just posted edited slides for my internal presentation on weblogs in business. I don’t think that there is much new in it, may be just my way to explain weblogs :)
The presentation has two parts: explaining weblogs and discussion on weblogs from a business perspective. Below is a summary of some “business” slides.
What’s in it for business? Releasing and “channelling” personal passion
- Personal nature of a weblog
- Provides context to understand and interpret ideas
- Supports trust, reputation and relation building
- Personal motivations to write in a public space make employee knowledge and aspirations visible, supporting articulation of ideas that are difficult to get other way
- Experts and their expertise become more visible
- Documented ideas can be collected, stored, processed and reused company-wide
- We tend to trust people more than we trust machines or organisations
- Personal touch in customer-relation building
- Authentic internal communication
Choices
- Tools vs. voices
- Weblog tools can be used to support organisational processes as any other tools, but then we risk loosing advantages of weblogs as personal voices
- Weblogs can be passionate uncensored voices of employees, but then we risk information leaking and creating “wrong” image
- Business vs. individual
- If we impose organisational goals and rules weblogs are not likely to work
- How can we benefit from weblogs if we don’t?
- How do we balance organic and personal nature of weblogs and business goals and needs?
Specific questions
- Intranet weblogs
- If there is enough weblog readers to motivate weblog writers?
- How weblogs integrate with everyday practices and existing tools?
- Public weblogs
- Corporate weblogs=no personal voice: Will they be trusted?
- Personal “work-related” weblogs
- Are they censored? What do we loose then?
- How do we insure that no competitive knowledge is leaking?
- Should they be affiliated with a company? Hosted on a company’s web-site?
- Who has copyrights?
- Business model? Legal issues? Technology choices?
Tags: blogs in businessArchived version of this entry is available at http://blog.mathemagenic.com/2003/10/09.html#a788; comments are here.
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