Earlier | Home | Later
Thursday, October 09, 2003
Uses/benefits of blogging for knowledge workers
This another slide of my presentation, but this one is probably the most important for me as this is the frame I use to think about weblogs in my PhD research trying to summarise (possible) uses/benefits of blogging for knowledge workers.
What's in it for me?
- Personal information management
- Watching trends, staying updated (~'search' strategy)
- Documenting experiences and ideas
- Organising links, ideas and references
- Dialogue and networking
- Getting feedback and evaluation of ideas, engaging in conversations
- Establish contacts based on common interests
- Emergent community
- As a result of:
- staying updated
- organising ideas
- being part of a community
- As a side effect: writing, communication, search and technology skills
Weblogs from a business perspective
I just posted edited slides for my internal presentation on weblogs in business. I don't think that there is much new in it, may be just my way to explain weblogs :)
The presentation has two parts: explaining weblogs and discussion on weblogs from a business perspective. Below is a summary of some "business" slides.
What's in it for business? Releasing and "channelling" personal passion
- Personal nature of a weblog
- Provides context to understand and interpret ideas
- Supports trust, reputation and relation building
- Personal motivations to write in a public space make employee knowledge and aspirations visible, supporting articulation of ideas that are difficult to get other way
- Experts and their expertise become more visible
- Documented ideas can be collected, stored, processed and reused company-wide
- We tend to trust people more than we trust machines or organisations
- Personal touch in customer-relation building
- Authentic internal communication
- Tools vs. voices
- Weblog tools can be used to support organisational processes as any other tools, but then we risk loosing advantages of weblogs as personal voices
- Weblogs can be passionate uncensored voices of employees, but then we risk information leaking and creating "wrong" image
- Business vs. individual
- If we impose organisational goals and rules weblogs are not likely to work
- How can we benefit from weblogs if we don't?
- How do we balance organic and personal nature of weblogs and business goals and needs?
- Intranet weblogs
- If there is enough weblog readers to motivate weblog writers?
- How weblogs integrate with everyday practices and existing tools?
- Public weblogs
- Corporate weblogs=no personal voice: Will they be trusted?
- Personal "work-related" weblogs
- Are they censored? What do we loose then?
- How do we insure that no competitive knowledge is leaking?
- Should they be affiliated with a company? Hosted on a company's web-site?
- Who has copyrights?
- Business model? Legal issues? Technology choices?
Earlier | Home | Later
© Copyright 2002-2005 Lilia Efimova.
This weblog is my learning diary. Sometimes I write about things related to my work, but the views expressed here are personal and do not necessarily reflect the views of my employer.