Best use of a new technology is hard to foresee

More On Fear and Innovation [via Roland Tanglao: KLogs].

The reality is that extensive experimentation and trial and error may have to occur before the best use of a new technology can be discovered. And the creator of the technology may not even know what this best use might be. This suggests that managers ought to downplay the hype about the enormous potential of a new technology until some compelling uses begin to emerge – both to keep investor expectations down, and to reduce the possible consumer fear factor associated with that new technology.

Archived version of this entry is available at http://blog.mathemagenic.com/2003/09/21.html#a760; comments are here.

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Tagged as: technology adoption