1. People initially use technology to do what they do now – but faster.
2. Then they gradually begin to use technology to do new things.
3. The new things change life-styles and work-styles.
4. The new life-styles and work-styles change society
… and eventually change technology.
I loved it, did Google search on it to find the original, but found mainly posts in blogs. I’d like to know the story behind it.
And this one (via John Robb and Martin Roell)
First we build the tools, then they build us (Marshall McLuhan)
Tags: Martin Roell, technology adoption