Weblogs: enterprises must maintain the integrity of the medium

Martin Roell cites Jupiter Research: Weblog Best Practices (Login required):

Weblogs offer an interesting marketing opportunity for enterprises, but should not be considered a marketing tool. Weblogs are currently independent of advertisers or corporate underwriters—a unique feature. Because Weblogs are untouched by corporations, the objectivity of the content remains trustworthy and seems untainted. Enterprises must maintain the integrity of the medium if they wish to be taken seriously.

Archived version of this entry is available at http://blog.mathemagenic.com/2003/09/01.html#a734; comments are here.

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Tagged as: blogs in business, Martin Roell