Updated: 6/23/2005; 9:37:17 PM.


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  Monday, September 01, 2003

  Weblogs: enterprises must maintain the integrity of the medium

Martin Roell cites Jupiter Research: Weblog Best Practices (Login required):

Weblogs offer an interesting marketing opportunity for enterprises, but should not be considered a marketing tool. Weblogs are currently independent of advertisers or corporate underwriters—a unique feature. Because Weblogs are untouched by corporations, the objectivity of the content remains trustworthy and seems untainted. Enterprises must maintain the integrity of the medium if they wish to be taken seriously.

More on: blogs in business 

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© Copyright 2002-2005 Lilia Efimova.

This weblog is my learning diary. Sometimes I write about things related to my work, but the views expressed here are personal and do not necessarily reflect the views of my employer.

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