IM adoption

by Lilia Efimova on July 18, 2003

Yesterday’s thinking about media-competition was a follow-up from reading the article by my colleagues – IM [@Work]: Adoption of Instant Messaging in a Knowledge Worker Organisation. It’s worth reading for people interested in instant messaging, but I was triggered by references and findings related to technology (IM in this case) adoption:

Technology self-efficacy, perceived compatibility of IM with work and pressure from social contacts at work to use IM explained best why some employees adopted and used IM more than others.

Archived version of this entry is available at http://blog.mathemagenic.com/2003/07/18.html#a679; comments are here.

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