Yesterday’s thinking about media-competition was a follow-up from reading the article by my colleagues – IM [@Work]: Adoption of Instant Messaging in a Knowledge Worker Organisation. It’s worth reading for people interested in instant messaging, but I was triggered by references and findings related to technology (IM in this case) adoption:
Technology self-efficacy, perceived compatibility of IM with work and pressure from social contacts at work to use IM explained best why some employees adopted and used IM more than others.
Tags: technology adoptionArchived version of this entry is available at http://blog.mathemagenic.com/2003/07/18.html#a679; comments are here.
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