Some lessons you learned in grade school:
Write effective titles and topic sentences.
Share with others.
- Some people learned those lessons, and they communicate effectively with or without the aid of content management systems.
- Many people didn’t learn those lessons, don’t communicate effectively, and don’t get much help from CMSs.
- The CMS opportunity, and challenge, is to help the majority learn and apply a handful of grade-school lessons.
One more point for my discussion with Sebastian about tools and social conventions: one of weblogs challenges is to help the majority to learn how to write for the web.
This is also related with “better tools and educative marketing” points of my BlogTalk presentation, but I guess I have to write more on it to make it clear.
[A bit related: Content Creation for Average People]