Writing books for managers

This is something totally different: some ideas from talking with Phil Wolff and Martin Roell on Friday night. Phil talked about two types of books for managers. One is a thin “vision” book. It usually has one main idea (“message”) in it, so it seeds certain idea in manager’s head. The second type is thick “how to do it” book. It provides case-studies, lessons learnt and implementation guidelines. Managers usually do not read these books, they give them to specialists who are supposed to implement the idea.

Archived version of this entry is available at http://blog.mathemagenic.com/2003/05/25.html#a626; comments are here.

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Tagged as: BlogTalk, Martin Roell, writing