Ed Krimen shares the insider insight on Macromedia blogs (bold is mine)
Companies like Macromedia don’t normally use blogs to communicate with customers.
We had some explaining to do. For example, Blogger co-founder Meg Hourihan, found it a little disturbing at first. She brought up many issues we had considered, and some that we hadn’t. Most notably, she points out that we don’t even link to the blogs from macromedia.com. Honestly, you may find this surprising, but it’s true: our intent was to get the information out to our customers as quickly as we could—that’s why we did the blogs in the first place. Everything else was secondary. We really didn’t have an elaborate, detailed strategy to these blogs. If we had spent time discussing where the links on our site should be before we got the blogs set up, we would have lost time we needed to spend communicating with you.
Let’s see how many others will follow…
Tags: blogs in businessArchived version of this entry is available at http://blog.mathemagenic.com/2003/02/19.html#a470; comments are here.
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