Denham Grey comments on Matching?:
Blogging for money, love, attention and branding misses the sweet spot IMO.
Somehow using blogging for personal branding does not seem very ethical or authentic in the long term.
Posting links, original commentary, personal thoughts and reflections with the intention of helping others and in the true spirit of knowledge sharing, seems a more valuable exercise.
I agree that best blogs I read are written “in the true spirit of knowledge sharing”, do it’s not very likely that blogs with main goals of making money woud catch a lot of attention. But what’s wrong with branding or money as a side effect? Blogging is not pushing, but giving others an opportunity to pull and make their choices.
Terry Frazier adds (see comments to this post):
More importantly, blogging is painfully transparent and self-limiting in regard to how self-serving it can be. A few short posts can reveal the underlying approach of the author. Those who fail to add value are unlikely to gain a helpful brand, love, or anything else they seek.
Tags: Are blogs hyped?, blogging etiquetteArchived version of this entry is available at http://blog.mathemagenic.com/2003/02/07.html#a446; comments are here.
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