Phil Wolff points to In Praise of the Purple Cow, which is about standing out of the crowd and marketing. This book is written by Seth Godin (he wrote Unleashing the Ideavirus too). Seth gives a summary:
This is quite in-line with The Tipping Point that I’m reading. BTW, this summary by Robert Paterson will save me a lot of time as now I’m not going to write it myself.
Something that triggers me currently:
Connectors, mavens, and salesmen make it possible for innovations to connect with the early adopters. They are translators: they make ideas and information from a highly specialized world and translate them into a language the rest of us can understand. They drop extraneous details and exaggerate other details so that the message itself acquires a deeper meaning.
So, next to the things I have to do for my work I want to connect these pieces with change management and then apply them to “KM introduction” case.
Tags: change, innovation, networkingArchived version of this entry is available at http://blog.mathemagenic.com/2003/01/31.html#a442; comments are here.
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