B-blogs

Meet the B-Blog [via Ross Mayfield's Weblog]

B-blogs are highly strategic, here-to-stay desktop tools that can strengthen relationships, share knowledge, increase collaboration, and improve branding. Think of the potential for your e-newsletter strategies:

• Articles within newsletters can be linked to a blog, extending life and creating a massive conversation.
• You can offer a bidirectional forum to customers to get true, personal opinions on your products and services.
• Company experts can start a blog and become industry experts, helping your company edge out competition and, through this interactive forum, draw customers into another exchange of information and thoughts.
• The beauty of this interplay is you can layer your blog with editorial controls!

One more link to add to my Klognet links collection.

Archived version of this entry is available at http://blog.mathemagenic.com/2003/01/23.html#a422; comments are here.

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Tagged as: blogs in business