Well I’ve seen the light ladies and gentlemen. In the time left to me, before the great job in the sky beckons, my approach shall be:
- Klogging as an applied business tool. How much money will this save you today, tomorrow, this week, next week
- 1 problem at a time
- I am providing consultancy, implementation and product. I may not look like a consultant but I know how many beans make 5. Also this is a non-existant market, there’s nobody else doing this stuff to make me look bad.
Only when I’ve got some success from this approach will I broaden it out, leveraging case studies and satisfied customers. Sound sensible?
It’s difficult to sell the service than nobody knows what is blog. I would tackle it as change management idea. People would like to see what it is and how it works and why it’s better. So I would start with making something to show.
For example, there is a community of KM kloggers. Just imagine that we are sitting in one company and someone wants to have an overview what’s going on – topics, discussions, most cited references. There is no way you can do it (KMpings give only current view about who is writing what). This could be the case: get people involved, create an infrastucture, prove that it works, get your example to show…
Other “small” services for the end-kloggers I thought about:
- personalisation – I want my blog to be able to do this or to look like that, but I don’t want to get into all those technical details – could you help me?
- technical coaching – I need some advice how to install or configure it – could you be my personal “helpdesk”?
- language coaching – Blogs for developing language skills